Merely changing the face of a model in an ad increases the number of potential purchasers by as much as 15 percent (8 percent on average), according to a study. The study shows that a technique to screen faces when designing ads can transform the current subjective process into a scientifically automated one. Considering the extensive use of human faces in advertising (over 50% of print ads contain human faces), this technique may be quite profitable. …Read Full Story
Facial selection technique for ads can increase buyers by 15 percent, study says
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